For me, the new facelift that GA 2.0 is colourfully parading is a very smart move. It has a simple and yet elegant web 2.0 look and feel – so be it a little belated!
It has been a little over a year since GA offered web analytics solutions for all, and although early adopters were keen to register and wait for its release "“ these adopters were often quite tech focused, or partial to a bit of geek activity.
For the not so geeky, a lot of newbies to web-mastering/analytics have been intimated by GA's interface and found it to be far too complex. In many cases this was true, as finding simple things often required rummaging around through data that was unnecessary for their needs.
The Second Wave of Google Analytics is Now
If you who have been hesitant or have colleagues that have been out of the analytics loop, now is a great time to step into the ring and flex your analytics biceps and discover just what you have been missing. It now really does has a nice homely feel.
The next wave of GA adopters are likely catch a second wind for the mighty 'G' and one that has the potential to be stronger than the first "“ unleashing Google further and deeper into the homes and offices of wanna be web marketers.
And what about the New Features?
The most useful features seem to be the customisable dashboards and the ability to email reports. Although I think the focus on this release, has been to make GA easier to use and less so on offering new features "“ a job well done!
If you are new to GA or want to see how some of the new visuals look in GA 2.0, a visit to mashable will land you with 27 jammed packed Google Analytics features . Avinash probes a little deeper and highlights 5 key areas you should spend some time on.
To finish off, Dave Cafferey suggests why perhaps you too should you use Google Analytics.