Author Archive
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Why Cornerstone Content Matters – And How to Create It
One of the best ways to attract new customers to your website is to provide them with high-quality content that answers their questions or solves their problems. Continue readingno comments -
Karl Ribas on How Small Businesses Should Think Big with Branding
I am really pleased to interview an old SEO buddy, Karl Ribas, and rack his brains about branding – so let’s have a look at how small businesses can think big with branding and make their businesses stand-out from the crowd. Continue readingno comments -
12 Tough Questions You Should Ask an SEO Agency – Before Spending a Penny
Sales guys at SEO companies can be very convincing – even if they only know a little more SEO than you. So if you don’t plan to do SEO yourself, you need to be prepared and ask the right questions. Continue reading2 comments -
Is Commenting on Blogs an Effective SEO Strategy?
This is an interesting question, and one that both new and experienced SEOs will face. Before answering, I’d like to ask a few things:no comments- What would the blog owner want?
- What is Google after?
- What do you want?
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Google’s ‘Penguin’ Update – Welsh for White Hat?
I am probably way off on this one but knowing a little Welsh, I couldn't help but wonder whether Google's latest Penguin Update has a Welsh connection... Continue readingno comments -
How to Migrate a Site and Maintain Search Engine Trust in 5 Crucial Steps
If you have a website, you should maintain the filenames (URLs) very carefully. After the domain, search engines use URLs to build up a history about all the pages on your site. Changing these (even slightly) can result in a big loss of Google love and SEO traffic. Continue readingno comments -
12 ‘Schoolboy’ SEO Errors to Avoid
I will raise my hand and admit to either committing some of these schoolboy errors (in my early SEO days), or the lesser but more shameful offensive of being involved in letting them happen. Continue readingno comments -
7 Books that have Inspired Me in Business, Life and as an SEO
With 2012 just around the corner and thoughts for New Year's resolutions at an all-time high, here's 7 books that have inspired me heaps in business, life and as an SEO. And I hope that one or two might inspire you for the year ahead! Continue reading3 comments -
9 Great Guest Posts Ideas
Guest posting –writing an article for someone else's blog – can be a very effective way of establishing yourself as an expert in your field, and helping to market your business. Posts can seamlessly incorporate keywords to benefit the blogger's SEO efforts, and they often generate industry discussion, get shared on social networks such as FaceBook, re-tweeted (RT) on Twitter, and linked to from other blogs. Continue reading2 comments -
Integrating SEO into Your Working Week
SEO agencies can be expensive for small and medium sized businesses, and more and more such sized companies are deciding to manage their own SEO activities in-house. Few have the luxury to treat it as a full time position and allocate it significant time and resources, meaning it can get overlooked completely for more pressing issues. Continue readingno comments
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