Google has released yet another valuable webmaster’s measurement tool in the form of Google Trends. Google Trends allows marketers to discover what the world has been ‘Googling’ in search terms and can be sorted by time, language and geolocation. It shows how search volumes for a specific search term varies over time and provides major news articles relating to the term which may help explain surges in volumes.
Google Trends is in the early stages of development and results are currently approximations. However, this tool is extremely powerful for identifying seasonal trends for specific search terms and I can not help but think this tool can be used to aid in Pay Per Click (PPC) local and regional ad targeting and much more!