Comments on: New AdWords matching option discovered – ‘the bogus broad match type’ http://www.seotraining.org.uk/blog/new-adwords-match-type?utm_source=rss&utm_medium=rss&utm_campaign=new-adwords-match-type Just another WordPress site Mon, 16 Jan 2012 12:44:51 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: You Missed The Golden Days of Internet Pay Per Click Advertising Circa 2003 | GROWMAP.COM http://www.seotraining.org.uk/blog/new-adwords-match-type#comment-101 You Missed The Golden Days of Internet Pay Per Click Advertising Circa 2003 | GROWMAP.COM Sun, 05 Apr 2009 09:53:59 +0000 http://www.semconsultancy.com/adwords/new-adwords-match-type/#comment-101 [...] New AdWords Matching Type Discovered: “The BOGUS Broad Match Type” (Oct 21, 2007) [...] [...] New AdWords Matching Type Discovered: “The BOGUS Broad Match Type” (Oct 21, 2007) [...]

]]> By: Joe Williams http://www.seotraining.org.uk/blog/new-adwords-match-type#comment-100 Joe Williams Mon, 29 Oct 2007 23:26:28 +0000 http://www.semconsultancy.com/adwords/new-adwords-match-type/#comment-100 Hi Don, Thanks for the links - I was aware of the existence of the expanded broad match to a degree, although not fully - I am glad to see it wasn't me just going mad! I agree that exact and phrase are the way to go, but sometimes it is just not practical or the volumes are not sufficient. Joe Hi Don,

Thanks for the links – I was aware of the existence of the expanded broad match to a degree, although not fully – I am glad to see it wasn’t me just going mad!

I agree that exact and phrase are the way to go, but sometimes it is just not practical or the volumes are not sufficient.

Joe

]]> By: Don http://www.seotraining.org.uk/blog/new-adwords-match-type#comment-99 Don Mon, 29 Oct 2007 21:13:29 +0000 http://www.semconsultancy.com/adwords/new-adwords-match-type/#comment-99 Joe, You're basically referring to what has been called "expanded broad matching", where Google will show ads that in the past would be not be delivered, but are now based on past search queries. It's partly due to Google trying to get into the Behavioral targeting game. I first noticed my accounts being served with these back in June/July, but news hit the Blogosphere around late August. Instead of going nuts with exact negatives, you can also just remove the broad match from your keywords, and work with only phrase and exact. Your traffic will be a higher quality than what you get with expanded broad, which almost always means higher conversion rate and lower CPA. Sources: http://www.semclubhouse.com/expanded-broad-match-googles-eps-earning-per-share-equalizer.html http://www.seroundtable.com/archives/003196.html http://www.webpronews.com/blogtalk/2007/06/19/google-adwords-expanded-broad-match Joe,

You’re basically referring to what has been called “expanded broad matching”, where Google will show ads that in the past would be not be delivered, but are now based on past search queries. It’s partly due to Google trying to get into the Behavioral targeting game. I first noticed my accounts being served with these back in June/July, but news hit the Blogosphere around late August.

Instead of going nuts with exact negatives, you can also just remove the broad match from your keywords, and work with only phrase and exact.

Your traffic will be a higher quality than what you get with expanded broad, which almost always means higher conversion rate and lower CPA.

Sources:
http://www.semclubhouse.com/expanded-broad-match-googles-eps-earning-per-share-equalizer.html
http://www.seroundtable.com/archives/003196.html
http://www.webpronews.com/blogtalk/2007/06/19/google-adwords-expanded-broad-match

]]> By: Stephan Miller http://www.seotraining.org.uk/blog/new-adwords-match-type#comment-98 Stephan Miller Mon, 29 Oct 2007 16:43:09 +0000 http://www.semconsultancy.com/adwords/new-adwords-match-type/#comment-98 Thanks for the tip. I didn't know you could specify a match with negatives. Thanks for the tip. I didn’t know you could specify a match with negatives.

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