It’s that time of the year where search engine marketing professionals gather for the 2006 WebmasterWorld’s PubCon.
Seoroundtable provides a solid roundup of what was going on.
November 14th:
- WebmasterWorld Pubcon Kickoff Keynote Address – Guy Kawasaki
- Feeds, Blogs, News, and Social Search (FeedBurner, Digg, Topix)
- SEO and Big Search
- Feeds and Other Alternative Optimization Opportunities
- Link Development and Linking Optimization
- Affiliate Strategies and Content Strategies
- Feeding the Engines – Writing Copy
- Corporate Mega Site SEO Management
- Special Afternoon Keynote by Jon S Von Tetzchner of Opera
November 15th:
- New Age of Web Advertising Keynote by John Battelle
- Local and Mobile Local Search
- What Every Webmaster Should Know: PHP, PERL, ASP.net
- International and European Optimization
- Search Blogger and Reporter Forum
- Purchasing Links
- Duplicate Content Issues (Yahoo & Google)
- Super Session : Search and Research on a Rail
Cool Party: Yahoo! Rents Out Hugh Hefner’s Sky Villa in Palms Hotel
November 16th:
- Special Guest Keynote – Danny Sullivan – Search Engine Land
- Press and Public Relation Campaigns
- Forums and Communities : Building and Optimization
- Spider and DOS Defense – Rebels, Renegades, and Rogues
- Interactive Site Reviews and SERP Quality Control Forum
Lee Odden shares some videos from Pubcon. I particularly liked the views of Lee, Rand Fishkin & Todd Malicoat on social media marketing & linkbaiting and how important they are now and for the future.