Are you on Twitter yet? If not, please don’t wait anymore, go create an account and come back to read this tip.
I can not imagine a business that can not get any benefit from Twitter, trust me I tried. Some of my clients had really weird niche websites and we still got Twitter to work for them.
So now that you have no excuse not to use it, let me share a useful tip with you.
More active followers – More self-tweeting
As your Twitter following grows, especially if you are using the “follow back” policy (follow all who follow you) you should start tweeting your content multiple times a day.
With a lot of followers, unless you are a very specialized local business, those people will be from all over the world. Global reach means a lot of different time zones to cater to.
General advice you will see most often is not to share your own content too often. Which is true if you only share your posts all the time and share nothing else.
However, a great Twitter user will share other peoples’ content as well. Some say to share one of your posts followed by 4 or 5 of other people’s posts. That is a great logic too, but if you are not reading much and have no time to keep tweeting there are ways around this.
Schedule a big bulk of tweets (you should use Hootsuite for this) and here is an overview of how you can do it (testing different things would even be better, but this will get you started):
- 12 tweets a day, one every two hours.
- 3 of the 12 will be posts by others, related to your market.
- Create 4 tweets that contain tips or quotes.
- 5 tweets will be links to your posts spread to go out to different times zones.
To make them even more diverse, instead of tweeting the same post from the 5 tweets, tweet about 5 different posts on your site. Want even more? Instead of always tweeting the same text with a link, rewrite it.
For example, if we were tweeting this post, we can tweet “How Numbers on Twitter Dictate Your ‘Self-Tweeting’ [URL]“, then next day it can go out as “Not sure how to tweet? Check this useful tip [same URL]” and then the next time, you can rewrite it as “Twitter tip: [same URL] How to properly promote your old and new content on Twitter“.
Here you have three different tweets linking to the same post. Tweeting it in different time zones will let your post to be presented to a very diverse audience all over the world.
If you look back at the subtitle, I said “more active followers”. Why is this important? Because if your followers are busy, following a lot of people, tweeting their own stuff, you will never bore them nor swamp them with your tweets, even if they are linking to the same posts over and over again. They will be so busy that they will miss most of them anyway.
So build your following, start tweeting on regular basis, share good content (your own and from others) and don’t worry about sharing your posts more than once. If they are good, they need to be shared over and over again
About the author: Brankica Underwood is a social media sharp shooter and online business coach, helping you build your online business.