Sorry for the late reply – it seems your post has been sitting in my spam pile for a little over a month, oops – no reflection on the quality of the post – great question!

The site looks interesting and the price you mentioned expensive – although without really know any detail of the company, who’s to say if it’s a worth while solution?

It may be a new technology, but the principles probably less so, although very effective – combine a little database marketing, mixed in with permission marketing and a good CRM integration… and you probably have a mini-prototype solution of your own.

I think more tailored packages based on visitors actions will become more and more popular, although to really personalise targeted pages you have to first gain their permission and offer some form of value, and that folks feel happy about sharing their own personal attention and info for.

Having the technology and little value, will probably get you a little of the way to where you want to go… I guess its a horses for courses sort of thing, if you catch my drift?

I’m curious – how do you feel about some of these companies like http://www.sitebrand.com which install software to further customize your visitors landing pages?

I’m not toting their software (@ $25K+/year – it’s a little out of my league) I’m just saying I agree with some of their techniques such as determining the users country of origin through ip geo-location and displaying that country’s flag on the page with a quote like “We ship to Canada!” … or for example if you sell sports related products, determine which city they are visiting from and feature products from that city’s team(s).

I am very interested to hear what you think about this level of landing page customization and if you have heard of any studies as to how effective this technology is.

Thanks!