Course Contents
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| What Makes a Good SEO? | Writing for the Web |
| What’s Required by an SEO When Starting an SEO Project? | Writing for Links |
| Understanding Google’s Algorithm | SEO Guide for Copywriters |
| Understanding Google’s PageRank | |
| Web Server, HTML and CSS Overview | |
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| Understanding the Value of a Top Listing | Firefox SEO Plugins |
| Knowing When To Target Keywords for Short and Long Tail | Rankings Software |
| Understanding User’s Search Intent | Google Web Applications and Other SEO Tools |
| Strength, Weakness, Opportunities and Threats (SWOT) Analysis | |
| Goals and Objectives Setting | |
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| Brainstorming | Title Tags: Why they are the Most Important On-Page Element |
| Understanding Search Volumes and What Tools to Use | Header Tags: H1 – H6 Tags |
| Analysing Competition | Meta Tags: Keywords and Description tags |
| Benchmarking Where You are Ranked and Deciding Which Keywords to Target | Images: Alt Tags and Filenames |
| Mapping Keywords to Pages and Indentifying Content Gaps | Keywords Emphasis and Frequency |
| URL Structure | |
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| Knowing and Identifying Your Search Competitors | The Power of External Anchor Text |
| Understanding Your Competitors USPs and Offering | Understanding if a Link is Worthwhile |
| Auditing Competitors SEO Standings | How to Request Inbound Links |
| Discovering Gaps in the Market and Imitating Worthwhile SEO Tactics | The Importance of Link Diversity and How to Get Varied Links |
| How to Get 10 Types of Links | |
| SEO Checklist | |
| Google’s Guidelines on Paid Links and How Best to Buy Links | |
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| What Makes a Site Search Engine Friendly? | Navigation Structure to Create Themes and Promote Important Pages |
| How Search Engines Crawl, Index & Rank | The Power of Internal Anchor Text |
| How to Get Crawled and Indexed | In-Body Internal Links |
| Sitemaps: XML and HTML | Linking Out to Authority Sites and Karma |
| Understanding the Number and Percentage of Pages on your Site that are Included in the Search Results | |
| Understanding and Minimising Duplicate Content | |
| Monitoring Search Robots and Understanding the Robots.txt file | |
| Domain Strategy | |
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| Successful Blogging Techniques | What is a Conversion on Your Site? |
| Promoting your Content on Social Media/Networking/News Sites | Understanding your Site’s Conversion Rate |
| Socialising and Promoting with Twitter |
Tracking Actions and Conversions |
| Optimising Landing Pages Based on Conversion Data | |
Prices and Availability
One-to-one training starts from £450 / day. The tailored nature of the course, number of delegates, where it is based and how much travel is required may influence the overall cost.
Who is this Course for?
If you're:
- a marketing manager faced with managing an in-house online marketing team or search agency.
- an entrepreneur wishing to use the Internet in promoting your ideas, products and services.
- someone with a passion for the Internet and wants to further their career.
... then this course offers you a simple approach to creating a search engine friendly and optimised site that can succeed on all major search engines.
What Do I Get on the Day?
- A dedicated SEO Trainer with Google qualifications and industry relevant experience
- Unbiased SEO advice, practicable exercises and tips – we really want you to succeed
- Every course has actionable next steps, checklists and SEO roadmap
- Comprehensive course material and files to take away
Your Tutor
Joe Williams is a freelance Search Engine Marketing consultant with 8 years experience in search. He has consulted in many verticals including education, travel and media to name a few – ranging from large sites such as PCPRO, Maxim and Auto Express, through to smaller one-man band sites.
Next Step? Call on 0845 468 2015 for free friendly advice or drop an email. We can discuss your requiremnts and whether the SEO Intermediate course is right for you.
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