SEO intermediate training

Now you can learn SEO strategies that work and creep ahead of your competitors. Our SEO intermediate workshop takes a more ‘hands on’ role in what you need to do to dominate your niche and attract new customers.
SEO training for intermediates You don’t have to be a genius to master search engine optimisation. In fact, SEO is logical and not the ‘black voodoo art’ some have been led to believe. That’s why we take a common sense approach showing you what has worked for us and what can work for you in 2012. Our practicable SEO intermediate course offers case studies, quizzes and exercises allowing you to carry out a successful SEO action plan.

Prerequisites – a foundation in SEO theory and ready to take a more ‘hands on’ approach.

Upcoming dates

Prices do not include VAT, 20% will be added when you go through to PayPal.

View our full course schedule.

Formats and investment

Open public courses only £350

  • Small class sizes. Max 6, average 4.
  • Central London location.
  • Arrive: 09:15. Finish: 17:00.
  • Learn SEO with others & lunch included.
More on Open public courses.

On-site training from £600

  • One-to-one or one-to-group.
  • At your office or a convenient location.
  • Personalised and 100% attention.
  • Just for you or your company.
More on On-site training.  
Download SEO factsheet

Course contents

  • 1. SEO Overview

    • SEO Foundation Review – a quick review of SEO fundamentals

    • How Google Works

      – look under the hood of Google: algorithm & PageRank

    • SEO Rankings Factors

      – discover the most important drivers to get right for SEO

  • 2. Visibility

    • Web Server and HTML – what you need to know about technical SEO

    • How Search Engines Crawl and Index – it’s all about links!

    • Robots Control and Site Speed – play friendly with the bots!

    • Migrating Websites – best practices for moving URLS & domains

    • Understanding Duplicate Content and Sitemaps – ensuring content is unique & liked by search engines

    • Site Structure and Taxonomy – how to organise content, interlink optimally & define keyword themes

    • Visibility Checklist – list of key elements to be checked/completed to ensure content is accessible and search engine friendly

  • 3. Relevancy

    • Keyword Research, Analysis & Selection – in 5 simple steps: includes exercise & Excel template

    • On-Page Optimisation – ‘hands on exercise’ on how & where to optimise keywords: includes exercise & Word template

    • Automated On-Page Optimisation Rules for Large Sites – because manual optimisation is not always practical

    • Relevancy Checklist – list of key elements to ensure the content on your site is optimised to target your customers

  • 4. Popularity

    • What Makes an Awesome Link – we look under the microscope & find out what Google really looks for

    • What Makes a Great Backlink Profile – trust and diversity, & we tell you how to get 13 different types of links

    • How to Find Valuable Links – useful & proven techniques to speed up your link building efforts

    • Social Media Marketing – we look at how you can use social media (Facebook, Twitter, Blogging & social sites) to help your SEO

    • Analysing Competitor’s Links – spying on your rivals and unearthing successful link building strategies

    • Popularity Checklist – list of key elements to be checked/completed to ensure your site is considered trusted, credible & popular by search engines

  • 5. Business Intelligence for SEO

    • Monthly Reporting & KPIs – keyword rankings, web analytics traffic & conversions are monitored as KPIs that generate new business

    • SEO Checklist – complete list of key SEO elements to be checked/completed to ensure content is visible and relevant, & your website is popular within search engines

    • Roadmap & Action Plan – after completing the SEO checklist, a roadmap will be ready for action!

Happy clients

 
  • AOL SEO training
    The SEO training with Joe Williams was really good. He has taught me how to manage SEO from a client perspective. The tools Joe has introduced are brilliant and really easy to work. . Lan Wang, Aol.co.uk – June 2010
  • Freestylextreme SEO training
    The SEO course is excellent, was at just the right level for my knowledge of SEO and everything seemed easily digestible. We have a follow up course booked in a months time. Shaun Loughlin, FreestyleXtreme – May 2010
  • Eurostar SEO training
    Our SEO training course was brilliant. We wanted a deeper insight to SEO techniques and practices as we had a basic understanding and wanted more information on what we could be doing. Hannah Isaacson, Eurostar.com – April 2010
  • Harrods SEO training
    Joe was, first and foremost, very clear and very patient in his approach – much appreciated from this relative novice’s point of view. I would definitely recommend SEO Training Ltd to other businesses. Nicola Copping, Harrods.com – January 2011
  • SEO individual SEO training
    Fantastic training by true SEO experts. If you were to type in ‘SEO training’ in Google, the first result you will get is seotraining.org.uk. This is because these guys know what they are talking about. Henry Walker, Individual – October 2010

Read many more happy client’s testimonials.

Who is this course for?

If you have a foundation knowledge of SEO, know how important a role links play and want to sharpen your SEO skills, the intermediate course will show you the ‘how to’ and now just the important SEO theory. After this course you will be able to create or manage your own SEO strategy much more confidently, with actionable next steps to gain ‘quick wins’ and longer term success.

Key learning outcomes

  • Understand the importance of good site structure and how best to link internally
  • Use the best SEO drivers that work in 2012 to accelerate your natural growth
  • Identify relevant keywords and content opportunities for your website
  • A clear understanding of how to build quality links that will get you Google love
  • Discover how to analysis competitor’s strategies and create your own successful SEO campaign

If your not appearing, your disappearing in the SEO world. As SEO training specialists our only goal is to give you the ‘know how’ to gain the visibility your business deserves.

 

Why choose us?

  • UK’s #1 ranked site for SEO training
  • Also top for SEO training courses!
  • Google qualified trainers
  • London, UK and European training
  • Flexibility: open-public or tailored
  • Lots of happy clients (big & small)
 

Next steps

Book online. Or contact us to discuss your requirements and whether the SEO intermediate course is right for you. We have lots of happy clients because we really know our stuff. Call us on 0845 625 5000