SEO intermediate training

Learn SEO strategies that work and creep ahead of your competitors. Our SEO intermediate workshop is a hands-on look at what you need to do to dominate your niche and attract new customers.
SEO training for intermediates

You don’t have to be a genius to master search engine optimisation. In fact, SEO is straightforward, logical and definitely not some sort of black art. We take a common sense approach, showing you what has worked for us and what can work for you in 2013. Our practical SEO intermediate course is packed with case studies, quizzes and exercises allowing you to carry out a successful SEO action plan.

Prerequisites – a foundation in SEO theory. You may like to take our introduction course.

SEO intermediate workshops

Prices do not include VAT (at 20%)

View our full course schedule.

Pick your course format

Open public courses only £350

  • Small class sizes. Max 8, average 4.
  • Central London location.
  • Arrive: 09:15. Finish: 17:00.
  • Lunch and tea/coffee included.
More on Open public courses.

On-site training from £600

  • One-to-one or one-to-group.
  • At your office or a convenient location.
  • Personalised and 100% attention.
  • Just for you or your company.
More on On-site training.  
Download SEO factsheet

Course contents

  • 1. SEO Overview

    • SEO Foundation Review – a quick review of SEO fundamentals

    • How Google Works

      – look under the hood of Google: algorithm & PageRank

    • SEO Rankings Factors

      – discover the key elements that you need to get right for SEO

  • 2. Visibility

    • Web Servers and HTML – what you need to know about technical SEO

    • How Search Engines Crawl and Index – it’s all about links!

    • Robots Control and Site Speed – play nicely with the bots!

    • Migrating Websites – best practices for moving URLS & domains

    • Understanding Duplicate Content and Sitemaps – ensuring content is unique & liked by search engines

    • Site Structure and Taxonomy – how to organise content, interlink optimally & define keyword themes

    • Visibility Checklist – list of key elements to ensure your content is accessible and search engine friendly

  • 3. Relevancy

    • Keyword Research, Analysis & Selection – in five simple steps: includes exercise and Excel template

    • On-Page Optimisation – a ‘hands on exercise’ on how and where to optimise keywords: includes exercise and Word template

    • Automated On-Page Optimisation Rules for Large Sites – because manual optimisation is not always practical

    • Relevancy Checklist – list of key elements to ensure the content on your site is optimised to target your customers

  • 4. Popularity

    • What Makes an Awesome Link – we look under the microscope and find out what Google is really after

    • What Makes a Great Backlink Profile – learn how to build trust and diversity, and how to get 13 different types of links

    • How to Find Valuable Links – useful, proven techniques to speed up your link building efforts

    • Social Media Marketing – we look at how you can use social media (Facebook, Twitter, Blogging & social sites) to help your SEO

    • Analysing Competitors Links – how to spy on your rivals and unearth successful link building strategies

    • Popularity Checklist – list of key elements to ensure your site is considered trusted, credible and popular by search engines

  • 5. Business Intelligence for SEO

    • Monthly Reporting and Key Performance Indicators (KPIs) – keyword rankings, web analytics traffic & conversions are monitored as KPIs that generate new business

    • SEO Checklist – complete list of key SEO elements to ensure content is visible and relevant, and your website is popular within search engines

    • Roadmap & Action Plan – after completing the SEO checklist, a roadmap will be ready for action!

Happy clients

 
  • BAE Systems
    Really interesting course. Both sessions were highly informative and interactive with some of the projects which we work on and ways to improve natural SEO. Highly recommended! Lawrence Hunt, BAE Systems – April 2012
  • Bath University
    I have a basic understanding of SEO but with the help of Joe’s guidance, delivery and making good use of examples, explained it in a way that made sense and allowed more of an interest and an insight. Joey Cannon, University of Bath – October 2011
  • National Union Teachers
    I attended the introduction to SEO course with Joe a few months ago, it was so good that I have been too busy applying everything I learnt, to write a review sooner! Natalie Clark, National Union of Teachers – September 2011
  • Harrods SEO training
    Joe was, first and foremost, very clear and very patient in his approach – much appreciated from this relative novice’s point of view. I would definitely recommend SEO Training Ltd to other businesses. Nicola Copping, Harrods.com – January 2011
  • SEO individual SEO training
    Fantastic training by true SEO experts. If you were to type in ‘SEO training’ in Google, the first result you will get is seotraining.org.uk. This is because these guys know what they are talking about. Henry Walker, Individual – October 2010

Read many more happy clients testimonials.

Who is this course for?

If you have a basic knowledge of SEO and want to sharpen your SEO skills, the intermediate course will show you how to put SEO theory into action. By the end of the day, you’ll be able to create or manage your own SEO strategy much more confidently. You’ll have a list of practical next steps to gain both ‘quick wins’ and longer term success.

Key learning outcomes

  • Understand the importance of good site structure and how to link effectively internally
  • Use the best SEO drivers that work in 2013 to accelerate your business
  • Identify relevant keywords and content opportunities for your website
  • A clear understanding of how to build quality links that will get you Google love
  • Discover how to analysis competitors strategies and create your own successful SEO campaign

In the SEO world, if you’re not appearing, you’re disappearing. As SEO training specialists our goal is to give you the ‘know how’ to gain the visibility your business deserves.

 

Why choose us?

  • UK’s #1 ranked site for ‘SEO training’
  • Also top for ‘SEO training courses! ‘
  • Google qualified trainers
  • London, UK and European training
  • Flexibility: open-public or tailored
  • Lots of happy clients (big & small)
 

Next steps

Click here to book online. Or contact us to discuss your requirements and whether the SEO intermediate course is right for you. We have lots of happy clients because we really know our stuff. Call us on 0845 625 5000