Course Overview
Our one-day SEO Introduction workshop highlights the simple steps you can take to rank highly in search engines and attract new customers. SEO need not be complicated and this practicable course offers plenty of case studies, quizzes and exercises to show you how to carry out a plan that works.
Participants with differing goals will build a common understanding of the problems and opportunities that confront their website and how best to overcome them.
Prerequisites - a working knowledge of the Internet. No previous SEO knowledge required.
Key Learning Outcomes
- Learn how to drive high-quality natural search traffic that converts
- Understand key search engine ranking factors and how Google works
- Identify relevant keywords and content opportunities for your website
- Learn how to define S.M.AR.T. SEO objectives, and then benchmark and measure your SEO’s progress with a clear roadmap
Course Contents
- SEO Intorduction
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- What is Search Engine Optimisation?
- Search Engine Market Place
- Understanding the Search Results Page
- How Search Engine’s Rank
- How People Search
- Managing SEO and Trends
- SEO Strategies and Planning
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- Setting Goals and Objectives
- Auditing Your Site and Current Performance
- Understanding Your Target Audience
- Keyword Research Primer
- Integrating SEO into the Marketing Mix
- Building a Great Website
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- Unique Selling Proposition
- Search Engine Friendly Design
- Choice of Content Management System
- Website Usability and Design
- Search Engine Tools and Services
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- Google Webmaster Central
- Yahoo Search Explorer
- Bing Webmaster Tools
- Getting Found on Google (and other search engines!)
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- Getting Indexed
- SEO Copywriting & Keyword Tuning
- Understanding PageRank & Link Building Primer
- Understand SEO related HTML tags
- Local, Universal and Personal search
- Sitemaps – HTML and XML
- SEO Ranking Factors
- SEO Snakes and Ladders
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- Biggest Myths About SEO
- Dirty Dozen SEO Mistakes to Avoid
- How Not to Get a Google Penalty
- Baker’s Dozen Top SEO “Must Do’s”
- Biggest Myths About SEO
- Measuring and Tracking Success
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- Google Analytics Primer
- Keyword Rankings
- Combating “Google Wobbles”
- Logging Your SEO Changes
- Putting SEO into Practice
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- SEO Roadmap
- SEO Checklist
- Managing SEO Projects
Prices and Availability
One-to-one training starts from £450 / day. The tailored nature of the course, number of delegates, where it is based and how much travel is required may influence the overall cost.
Who is this Course for?
If you're:
- a marketing manager faced with managing an in-house online marketing team or search agency.
- an entrepreneur wishing to use the Internet in promoting your ideas, products and services.
- someone with a passion for the Internet and wants to further their career.
... then this course offers you a simple approach to creating a search engine friendly and optimised site that can succeed on all major search engines.
What Do I Get on the Day?
- A dedicated SEO Trainer with Google qualifications and industry relevant experience
- Unbiased SEO advice, practicable exercises and tips – we really want you to succeed
- Every course has actionable next steps, checklists and SEO roadmap
- Comprehensive course material and files to take away
Testimonials
Your Tutor
Joe Williams is a freelance Search Engine Marketing consultant with 8 years experience in search. He has consulted in many verticals including education, travel and media to name a few – ranging from large sites such as PCPRO, Maxim and Auto Express, through to smaller one-man band sites.