SEO introduction training

Learn how to easily increase traffic with Search Engine Optimisation. Our SEO introduction workshop highlights the simple steps you can take to rank highly in search engines and build online business success.
SEO training for beginners

The one-day SEO introduction workshop builds knowledge and confidence in creating a successful SEO strategy. Search Engine Optimisation doesn’t need be complicated and this practical course provides you with a solid foundation in SEO. During the workshop, you’ll learn how Google works and where to focus your SEO efforts. You’ll end the day with a list of action steps to help you grow your web presence.

Prerequisites No previous SEO knowledge required.

SEO introduction workshops

  • Course

    Date

    Location

    Available Places

    Price

  • Intro to SEOTue, 28th MayLondon0£350Full
  • Intro to SEOWed, 19th JunLondon4£350Book Now
  • Intro to SEOTue, 16th JulLondon8£350Book Now

Prices do not include VAT (at 20%)

View our full course schedule.

Pick your course format

Open public courses only £350

  • Small class sizes. Max 8, average 4.
  • Central London location.
  • Arrive: 09:15. Finish: 17:00.
  • Lunch and tea/coffee included.
More on Open public courses.

On-site training from £600

  • One-to-one or one-to-group.
  • At your office or a convenient location.
  • Personalised and 100% of our attention.
  • Just for you or your company.
More on On-site training.
 
Download SEO factsheet

Course contents

  • 1. SEO Overview

    • What is Search Engine Optimisation?

    • SEO Pyramid – Visibility, Relevancy & Popularity

    • How Search Engine’s Rank Websites

      How Google Works

      Google’s Algorithm

      Google’s PageRank

  • 2. Keywords and Target Audience

    • Understanding Your Target Audience

    • Keyword Research Primer

    • Writing for the Web

  • 3. Building a Great Website

    • Your Unique Selling Proposition

    • Search Engine Friendly Design

    • Choosing Your Content Management System

    • Website Usability and Design

  • 4. Getting Found on Google (and other search engines!)

    • Getting Indexed by Search Engines

    • Sitemaps – HTML and XML

    • SEO Copywriting & Keyword Tuning

    • Local, Universal and Personal Search

    • Understanding PageRank & Link Building

  • 5. Putting SEO into Practice

    • Managing SEO Projects

    • Your SEO Checklist

    • Your SEO Roadmap

Happy clients

 

Read many more happy clients testimonials.

Who is this course for?

You definitely don’t need to be a tech expert to understand SEO. During the course we introduce you to SEO one step at a time. The course is designed to integrate with your website and marketing objectives. We’ve helped all sorts of people: online marketers, marketing managers faced with managing in-house or agency teams, senior management, entrepreneurs turning their ideas into reality and passionate people keen to further their career.

Key learning outcomes

  • Improve your visibility on Google with latest search engine best practices
  • Learn the three core elements that are essential for SEO
  • Discover the best keywords and how to optimise them in your content
  • Grow your website’s credibility and popularity within search engines

In the world of SEO, if you’re not appearing, you’re disappearing. As SEO training specialists our goal is to give you the ‘know how’ to gain the visibility your business deserves.

 

Why choose us?

  • UK’s #1 ranked site for ‘SEO training’
  • Also top for ‘SEO training courses’ !
  • Google qualified trainers
  • London, UK and European training
  • Flexibility: open-public or tailored
  • Lots of happy clients (big & small)
 

Next steps

Click here to book online. Or contact us to discuss your requirements and whether the SEO introduction course is right for you. We have lots of happy clients because we really know our stuff. Call us on 0845 625 5000