Course Overview
Our one-day SEO Introduction workshop highlights the simple steps you can take to rank highly in search engines and attract new customers. SEO need not be complicated and this practicable course offers plenty of case studies, quizzes and exercises to show you how to carry out a plan that works.
Participants with differing goals will build a common understanding of the problems and opportunities that confront their website and how best to overcome them.
Prerequisites - a working knowledge of the Internet. No previous SEO knowledge required.
Key Learning Outcomes
- Learn how to drive high-quality natural search traffic that converts
- Understand key search engine ranking factors and how Google works
- Identify relevant keywords and content opportunities for your website
- Learn how to define S.M.AR.T. SEO objectives, and then benchmark and measure your SEO’s progress with a clear roadmap
Course Contents
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| What is Search Engine Optimisation? | Getting Indexed |
| Search Engine Market Place | SEO Copywriting & Keyword Tuning |
| Understanding the Search Results Page | Understanding PageRank & Link Building Primer |
| How Search Engine’s Rank | Understand SEO related HTML tags |
| How People Search | Local, Universal and Personal search |
| Managing SEO and Trends | Sitemaps – HTML and XML |
| SEO Ranking Factors | |
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| Setting Goals and Objectives | Biggest Myths About SEO |
| Auditing Your Site and Current Performance | Dirty Dozen SEO Mistakes to Avoid |
| Understanding Your Target Audience | How Not to Get a Google Penalty |
| Keyword Research Primer | Baker’s Dozen Top SEO “Must Do’s” |
| Integrating SEO into the Marketing Mix | Biggest Myths About SEO |
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| Unique Selling Proposition | Google Analytics Primer |
| Search Engine Friendly Design | Keyword Rankings |
| Choice of Content Management System | Combating “Google Wobbles” |
| Website Usability and Design | Logging Your SEO Changes |
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| Google Webmaster Central | SEO Roadmap |
| Yahoo Search Explorer | SEO Checklist |
| Bing Webmaster Tools | Managing SEO Projects |
Prices and Availability
One-to-one training starts from £450 / day. The tailored nature of the course, number of delegates, where it is based and how much travel is required may influence the overall cost.
Who is this Course for?
If you're:
- a marketing manager faced with managing an in-house online marketing team or search agency.
- an entrepreneur wishing to use the Internet in promoting your ideas, products and services.
- someone with a passion for the Internet and wants to further their career.
... then this course offers you a simple approach to creating a search engine friendly and optimised site that can succeed on all major search engines.
What Do I Get on the Day?
- A dedicated SEO Trainer with Google qualifications and industry relevant experience
- Unbiased SEO advice, practicable exercises and tips – we really want you to succeed
- Every course has actionable next steps, checklists and SEO roadmap
- Comprehensive course material and files to take away