Written by Joe on February 3rd, 2012. Posted in Strategy & Tools
I will raise my hand and admit to either committing some of these schoolboy errors (in my early SEO days), or the lesser but more shameful offensive of being involved in letting them happen.
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no comments
Written by Joe on December 31st, 2011. Posted in Search Marketing
With 2012 just around the corner and thoughts for New Year's resolutions at an all-time high, here's 7 books that have inspired me heaps in business, life and as an SEO. And I hope that one or two might inspire you for the year ahead!
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1 comment
Written by Joe on December 11th, 2011. Posted in Blogging
Guest posting –writing an article for someone else's blog – can be a very effective way of establishing yourself as an expert in your field, and helping to market your business. Posts can seamlessly incorporate keywords to benefit the blogger's SEO efforts, and they often generate industry discussion, get shared on social networks such as FaceBook, re-tweeted (RT) on Twitter, and linked to from other blogs.
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2 comments
Written by Joe on December 7th, 2011. Posted in Search Marketing
SEO agencies can be expensive for small and medium sized businesses, and more and more such sized companies are deciding to manage their own SEO activities in-house. Few have the luxury to treat it as a full time position and allocate it significant time and resources, meaning it can get overlooked completely for more pressing issues.
Continue reading
no comments
Written by Joe on November 28th, 2011. Posted in Keywords
If like me, you probably check your most important keyword rankings on a fairly regular basis. Sometimes Google likes to personalise the results it returns based on sites you have previously visited. Resulting in your site or any site you regularly visit appearing higher for you than it would for others. A nice touch at times but a tad frustrating and perhaps misleading when you want to check how your SEO is truly doing.
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7 comments
Written by Joe on November 20th, 2011. Posted in Link Building
From time to time you hear tales of respectable sites not being listed in the famous
DMOZ directory with 8 years or so of trying
. Which often arises to the question, is there a
backdoor or better way to getting listed on DMOZ?
In fact, this is something I was asked just the other day. And my
answer is a resounding '
Yes'.
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no comments
Written by Joe on November 16th, 2011. Posted in Content
Every company aspires to appear at the top of the search results for its chosen search terms but to write effective SEO copy you have to strike the right balance: on the one hand, you need to create copy that your target audience will want to read and can relate to; and on the other hand, you need to incorporate keywords and phrases that search engines can pick up on to help you appear in relevant search results.
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no comments
Written by Joe on November 3rd, 2011. Posted in Blogging
Have you ever had the feeling that there is something you should have done but just couldn't remember what? Horrible isn't it and it can eat away at you for days and days.
Maybe it's remembering a loved one's birthday or visiting the doctor. Important things that you don't want to miss.
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1 comment
Written by Joe on October 30th, 2011. Posted in Link Building, Popularity
A
rticle marketing has remained a popular online marketing and SEO tool for years. This is down to the fact that article marketing is free yet can often generate useful results and add to your link diversity mix: it can drive more traffic to your website; encourage sales; build link popularity; and help to establish you, the author, as an expert in your field.
Continue reading
2 comments
Written by Joe on October 10th, 2011. Posted in Popularity, Social media
Twitter can be a powerful tool for spreading the word about your business and boosting your SEO by encouraging mentions and attracting Re Tweets (RT). And perhaps more importantly by extending your reach to those who can link to you through their own website.
Continue reading
4 comments
I will raise my hand and admit to either committing some of these schoolboy errors (in my early SEO days), or the lesser but more shameful offensive of being involved in letting them happen. Continue readingno comments
With 2012 just around the corner and thoughts for New Year's resolutions at an all-time high, here's 7 books that have inspired me heaps in business, life and as an SEO. And I hope that one or two might inspire you for the year ahead! Continue reading1 comment
Guest posting –writing an article for someone else's blog – can be a very effective way of establishing yourself as an expert in your field, and helping to market your business. Posts can seamlessly incorporate keywords to benefit the blogger's SEO efforts, and they often generate industry discussion, get shared on social networks such as FaceBook, re-tweeted (RT) on Twitter, and linked to from other blogs. Continue reading2 comments
SEO agencies can be expensive for small and medium sized businesses, and more and more such sized companies are deciding to manage their own SEO activities in-house. Few have the luxury to treat it as a full time position and allocate it significant time and resources, meaning it can get overlooked completely for more pressing issues. Continue readingno comments
If like me, you probably check your most important keyword rankings on a fairly regular basis. Sometimes Google likes to personalise the results it returns based on sites you have previously visited. Resulting in your site or any site you regularly visit appearing higher for you than it would for others. A nice touch at times but a tad frustrating and perhaps misleading when you want to check how your SEO is truly doing. Continue reading7 comments
From time to time you hear tales of respectable sites not being listed in the famous DMOZ directory with 8 years or so of trying. Which often arises to the question, is there a backdoor or better way to getting listed on DMOZ? In fact, this is something I was asked just the other day. And my answer is a resounding 'Yes'. Continue readingno comments
Every company aspires to appear at the top of the search results for its chosen search terms but to write effective SEO copy you have to strike the right balance: on the one hand, you need to create copy that your target audience will want to read and can relate to; and on the other hand, you need to incorporate keywords and phrases that search engines can pick up on to help you appear in relevant search results. Continue readingno comments
Have you ever had the feeling that there is something you should have done but just couldn't remember what? Horrible isn't it and it can eat away at you for days and days. Maybe it's remembering a loved one's birthday or visiting the doctor. Important things that you don't want to miss. Continue reading1 comment
A rticle marketing has remained a popular online marketing and SEO tool for years. This is down to the fact that article marketing is free yet can often generate useful results and add to your link diversity mix: it can drive more traffic to your website; encourage sales; build link popularity; and help to establish you, the author, as an expert in your field. Continue reading2 comments
Twitter can be a powerful tool for spreading the word about your business and boosting your SEO by encouraging mentions and attracting Re Tweets (RT). And perhaps more importantly by extending your reach to those who can link to you through their own website. Continue reading4 comments
