SEO training blog

You've got your website up-and-running, you're working on your SEO, you're updating your social media profiles and sussing out your blog – and now here I am telling you that you've forgotten the most important aspect of your online marketing campaign – your email newsletter. Email newsletters are probably the most effective way in the universe to engage with your audience/customers. While social media is a great way to attract new visitors to your website or business, email is the way to make them stick around. Continue reading

Image from Flickr by Nerissa's Ring

Back in Feb Joe published a fantastic blog about why cornerstone content matters – and how to create it. To summarise, cornerstone content is the foundation of your blog or website – it means creating strong content concepts on topics that will remain relevant to your readers for many years. Continue reading

One of the best ways to attract new customers to your website is to provide them with high-quality content that answers their questions or solves their problems. Continue reading

Image from Flickr by Photos by Mavis

You’ve started a company blog, or you’re planning to begin one soon. You’re probably feeling a little unsure what to write about ... or you might be worried that your blog won’t bring the results that you want. Continue reading

Image from Flickr by Adam Tinworth

When you’re building your business through online content, it’s not enough to simply write great posts. Without readers, you may as well not bother. Continue reading

Image from Flickr by paul bica

Once you’ve mastered a few basic types of blog post, it’s easy to get stuck producing the same type of content day after day and week after week. It’s a great idea to occasionally throw in something a bit different. Continue reading

After our look at seven embarrassing social media fails, it’s time to turn to companies who are getting it right. These are business who’ve proved themselves agile enough to respond with grace and humour, often in tricky situations or with the clock ticking. Whether you’re a solo-preneur or a social media manager for a big company, these all serve as great examples of how to get social media right: Continue reading

Social media marketing is crucial for every business in today’s world – whether small or large. Some business, though, don’t quite get it right. And some make mistakes that get splashed across the headlines. Going viral might well be what you’re aiming for ... but not like this. These seven social media fails show that there definitely is such a thing as bad publicity. They serve as great examples of what not to do. Continue reading

I am really pleased to interview an old SEO buddy, Karl Ribas, and rack his brains about branding – so let’s have a look at how small businesses can think big with branding and make their businesses stand-out from the crowd. Continue reading

Image from Flickr by tee.kay

Are your content marketing efforts paying off … or are they yet another thankless task on your to-do list? If content marketing isn’t bringing you the results you want, you might need to take a look at the goals that you’ve set yourself. Continue reading